Furthr Masterclass 2: Determining the Right Timing

Masterclass 2: Determining the Right Timing Why This Module Matters Knowing when to act is as important as what you build. Too early: you waste resources on non-existent demand. Too late: you cede opportunity to competitors. In this masterclass, founders sharpen their market radar, learning to spot signals, map timing inflexion points, and anchor decisions in tomorrow’s reality. What You’ll Do / Learn Apply a Signal-to-Action Pipeline: translate real, time-stamped market and regulatory signals into concrete strategic moves. Use a Timing Funnel to size your opportunity across “Now-Reachable” windows and future windows. Build a Regulatory Timing Canvas to plot compliance deadlines (e.g. DMA, AI Act, NIS2, EAA) against opportunity advantage. Run a Dual Scenario Sprint (e.g. “launch via iOS web vs enterprise pilot”) and compare paths based on timing risk. Add a Capital Window Watch metric deck to know when your business is ready to raise What You’ll Be Asked to Prepare Prework will include: Selecting & submitting 2–3 real signals (market, tech, regulation) relevant to your startup Filling out a simple timing rubric that scores your venture on trend alignment, regulatory risk, and execution readiness Outcomes You Can Expect By the end of Masterclass 2, you’ll walk away with: A crisp decision playbook, not just frameworks, but action rules for “if not now, when?” A priority-ranked roadmap telling you which pivots, pilots, or launches to run, and in what order. Confidence to defend your timing choices to investors and partners.